As HubSpot CRM Manager at Beev, , you will be tasked with building and leading our CRM strategy from the ground up. Reporting directly to the CMO and working closely with the CTO, you will create a robust customer engagement and retention program that drives lifetime value (LTV) and customer loyalty. This role is ideal for someone with a strategic mindset and hands-on expertise, who is ready to make a significant impact by setting up processes, managing CRM operations, and driving the customer relationship agenda.
Key Responsabilities
CRM Administration: Oversee the day-to-day management of HubSpot for various departments, including access control, license assignments, configuration, and ensuring compliance with the latest standards and practices.
Strategic Roadmap Development: Define and implement a CRM roadmap focused on increasing customer lifetime value (LTV) and engagement through effective relational strategies.
Daily CRM Operations: Oversee the day-to-day CRM operations, ensuring efficient management and optimization of HubSpot (or other CRM tools as we grow).
Data Analysis & Customer Insights: Identify and analyze customer data to uncover trends, behaviors, and needs, guiding relational strategies, customer touchpoints, and commercial offers.
Campaign Monitoring & ROI: Track and evaluate CRM campaigns and activities to measure ROI, allocate resources effectively, and improve customer retention and engagement.
Consumer Experience & Segmentation: Conduct customer experience research and segmentation analysis to identify opportunities for improving CRM campaigns and user engagement.
KPI Setup & Performance Tracking: Establish key performance indicators (KPIs) such as the number of buyers, purchase frequency, and average basket size. Use these to drive customer revenue and optimize campaign strategies.
Automated Marketing Campaigns: Supervise the design, implementation, and continuous optimization of automated marketing campaigns to enhance the customer experience.
Customer Lifecycle & Value Segmentation: Develop and execute a customer lifecycle and value segmentation strategy to personalize and optimize interactions across all touchpoints.
Promotion Budget & Loyalty Program: Establish and manage the CRM promotional budget and design a customer loyalty program to boost engagement and long-term retention.